Evolving the Ausconnex Brand

Overview

Ausconnex deliver large-scale energy connections and infrastructure services for commercial customers, designing, building and operating energy assets. They are a key enabler of the future energy grid. Their capabilities span electrical design, construction, project management, testing, commissioning, and transformer supply, and their expertise is underpinned by a legacy of managing complex electrical assets to the highest safety and quality standards.

With an expanding workforce and client base, Ausconnex needed a brand system that reflected its growing scale and ambition. The goal was to streamline communications and build a visual identity that reinforced its purpose: Building a Smarter Energy Future

Our approach

We worked with Ausconnex to:

• Refine the existing logo while preserving brand recognition

• Introduce the new tagline and pair it with the refined brandmark

• Expand the visual language including brand colors and elements to unify internal and external communications

• Create a flexible brand system with tools for consistent use across all touchpoints

The result

The refreshed brand captures the strength and reliability of Ausconnex’s service offering, while clearly communicating its role in powering connected communities. The updated identity supports alignment across teams, enhances market perception and lays the foundation for future growth.