A vital catalyst for Australia’s life sciences

AUScelerate, formerly MTPConnect, is an independent, not-for-profit organisation established in 2015 to champion Australia’s life sciences sector. It sits at the intersection of research, industry and government. Acting as a vital catalyst, it turns world-class ideas into commercial realities.

After a decade of empowering SMEs and entrepreneurs to transform and scale, the organisation was entering a new chapter. The new positioning reflects its commitment to more than just ‘connecting’ the field, but to accelerating Australia’s success on the world stage.

Together with our partners at One Tribe Consulting, we developed a new name, tagline, and visual identity. The aim was to create a distinctive, contemporary identity that felt credible within the life sciences sector while expressing energy, progress and momentum. The resulting visual system is flexible and designed to work across digital, print, events and communications, giving AUScelerate a distinctive and dynamic presence in the global life sciences arena.

The brand launched at the 2026 San Diego BIO International Convention, the world's largest biotechnology event, to an overwhelmingly positive reaction from the sector.